HELMUT LANG ARCHIVE DISPERSED
Edited from 10,300 Records of Pre S/S 2005 Helmut Lang Collections
Photographed by © Joakim Andreasson
Post 02.18.2010 Studio Fire
Text by Eugene Rabkin, Yale Breslin, Jeppe Ugelvig, and Joakim Andreasson.
Baron is pleased to present an immersive book edited from more than 10,300 photographs of original Pre-Spring / Summer 2005 Helmut Lang designs photographed by Joakim Andreasson over the course of three years, between 2015-2017, as well as related documents.
The book encompasses a visual encapsulation of apparel and accessories that were salvaged from a now infamous 2010 fire that ripped through the SOHO (New York) building that housed the former designer’s archive and were years later sold off on behalf of Lang by Andreasson on eBay and to private collectors. The photographs, candidly prepared as visual support for these sales, serve as an important and inimitable survey of Helmut Lang designs, with an edit pre-determined by catastrophic circumstances.
The book further examines the present-day stature of original Helmut Lang designs and the undeniable influence of Lang’s work in fashion.
The design of the book is inspired by clothing catalogues produced in the post war period and is sealed using fire tape. The book is enclosed in a skull archive box, which is usually used for housing human skull's and other artefacts.